Our Mission

Did you know some of the largest companies in the medical industry—Big Pharma—were found guilty in court for lying to the American people about how addictive and deadly their opioid medications really were?

Millions of Americans have died as a direct result of those lies. You probably know someone affected—whether it’s a loved one who struggled with addiction, or you’ve faced it yourself. And yet, the only consequence Big Pharma has truly faced? Paying fines. They're still in business, still profiting, still pulling in billions.

That’s why VitalShift Supply (VSS) exists.

Our founder, Dan Nordby, was first prescribed opioids at just 15 years old after a hockey injury. What followed was years of addiction, pain, and a fight to survive. After finally getting clean and sober in 2015, Dan made a decision: if Big Pharma helped create this mess, then his business would be part of the solution.

VSS was built to take market share from the same corporate giants that fueled the opioid epidemic— and use the profits to clean up the damage they left behind.

Dan personally vets every recovery partner VSS supports. “I tried just about every kind of treatment out there before it finally stuck. Through that journey, I learned who was in it for the right reasons — and who wasn’t,” Dan says. “So when it came time to decide who to split profits with, it wasn’t difficult. I know what works and I know who cares. And that’s who we support.”

VSS helps fund long-term housing, mentorship, and purpose-driven recovery programs — not just detox. Because real recovery takes more than just a few days. It takes safety, stability, and the belief that your life has meaning again.

“Our model is simple,” Dan explains.

“We win clients away from the companies that created and fueled the opioid crisis—then use those profits to save their victims. That’s real justice. Every order with VitalShift Supply cuts into Big Pharma’s market share and redirects their would-be profits to fund recovery efforts. We don’t just disrupt—we repair. Call it karma. We call it our mission.”

When you buy from VitalShift Supply, you’re not just purchasing top-quality supplies that save you time and money —

you’re part of a movement that’s fighting back with purpose.

We’ve seen what Big Pharma did with their billions: bribing doctors, silencing the press, and falsifying studies.

We’re doing the opposite.

We invest in truth. In recovery. In second chances.

VitalShift Supply is more than a vendor.

We’re a story of resilience — and a force for real change.